The MedSport Group
Alberto Guidotti
Founder & CEO
Born in Reggio Emilia, 20 years of experience as a manager starting from Credem (software then commercial network), business consulting (Accenture then Bain & Company as IT Strategy Manager), a short experience in Winterthur Assicurazioni (claims manager) finally 7 years as director of the research and innovation division of Intesa Sanpaolo in parallel with the activity of university professor at the Polytechnic of Turin.
In 2012 it launched Euronovate, a pioneering start-up in the development of biometric and digital signatures and in 2015 it launched the first remote video identification system in the world with the TAP-ID in NYC. In 2013 he contributed to the drafting of the DigitPA programmatic document for the advanced electronic signature, which in 2016 will co-influence the European EIDAS regulation.
In 2017, he sold a first share of the Euronovate group, in 2019 he acquired control of Vintegris in Spain, extending the group's presence in 6 countries (ITA, CH, SPA, ROM, USA, China) with around 150 employees. In 2020, 8 years after the start-up, it completes the exit with 2300% growth in the initial capital.
From 2021 through his investment fund Fusion Capital Management Holding, he starts the Venture Builder MedSport.tech with the aim of creating a vehicle dedicated to innovation in the world of health and sport through the collection and analysis of physical data.
The innate curiosity, the continuous desire to create innovations that can give benefits to improve people's lives are the engines of his daily work.
He is a university teacher, a proud companion of Donatella and the father of 3 sons Alessandro, Francesco and Federico.
Alberto Peretti
CFO
He is a key executive responsible for managing the financial health and strategic direction of the organization. He has a strong background in finance, accounting and business strategy. Oversees financial planning, budgeting and forecasting, ensuring the organization's stability and fiscal growth.
Analyze financial data to provide insights and recommendations to senior management regarding informed business decisions. Manage risk,
maintains financial controls and ensures compliance with regulatory requirements.
Collaborate with various departments, stakeholders and external partners to drive financial performance and optimize resource allocation. He is a strategic thinker, skilled at balancing long-term vision with operational efficiency to achieve financial goals.
Paolo Marcattilj
COO
Tuscan engineer with an MBA from Bocconi Business School, he has built up his professional experience in multiple sectors and roles, from different perspectives: he was a business consultant at McKinsey, top manager at Kraft (Philip Morris Group), Seat Pagine Gialle and Buffetti. In 2004 he became an entrepreneur starting Global Remote Services (GRS) in Eastern Europe.
It has so far achieved some important goals thanks to the complex and delicate task of harmoniously but effectively 'including' a dozen previously independent companies in the Group, launching the very first BPO service provider (GRS) abroad for the Italian market, thus paving the way , for Italy, to the nearshoring offer.
He strongly believes in the power of combining business acumen with executive skills.
Sabrina Cannito
CMO
Founder and CEO of RS Marketing, a digital company focused on operational marketing in the health and sport sector, she is a strategic and creative professional who leads the entire marketing process of the organization.
He has a strong understanding of market dynamics and consumer trends. May develop innovative marketing plans, coordinate branding and promotional activities, and oversee data analysis to make informed decisions.
As Marketing Director she is well versed in budget and resource management, collaborating with cross-functional teams and communicating effectively. She is an inspiring leader who drives business growth, customer retention, and the achievement of business goals.
Mirko Marcolini
Sport Division Director
Born in Pesaro, in 2005 he founded K-Sport, in the academic field of the Faculty of Engineering at the University of Bologna, dealing with the research and development department.
In 2010 he patented the first Artificial Intelligence Algorithms used by the most prestigious football teams to analyze sports performance. Today he is considered one of the most important sports scientists at an international level, becoming a forerunner of the scientific approach associated with sport.
In 2006, K-Sport launched the first wearable technology, analyzing advanced internal and external load metrics through a unique device, which includes ultra-high frequency (50Hz) GPS technology and ECG textile sensors.
Over the years, he has been invited as a lecturer and technology expert at the IEEE Sensor Council and the Universities of Milan, Rome Tor Vergata, Bologna, Urbino, Verona, L'Aquila and Enna.
Our Values
Our Values
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InnovationList item 1We are guided by the continuous search for new solutions and innovative approaches in the development of sensors and artificial intelligence applied to sport and health. We are committed to staying at the forefront of the latest technologies and trends.
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ExcellenceList item 2We believe in the constant pursuit of excellence in everything we do. We are committed to providing high quality products and services that exceed our customers' expectations and contribute to their success in the world of sport and health.
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CollaborationList item 3We value collaboration and partnership. We work together with experts, companies and institutions to create synergies and promote innovation in the sector. We believe that only through collaboration can we achieve meaningful and lasting results.
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IntegrityList item 4We operate with the highest standards of ethics and integrity. We are committed to conducting our business in a transparent, honest and responsible manner. We face challenges with integrity and treat our customers, associates and partners with respect and trust.
Our Goals
Our Values
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Create innovative solutionsList item 1Our main goal is to develop innovative solutions in the field of sensors and artificial intelligence that improve sports performance and people's health. We are committed to finding new ways to achieve outstanding results.
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Promote industrial developmentList item 2We want to actively contribute to industrial development in the sports and health sector. We seek to create synergies between our group companies and external partners to foster growth and innovation.
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Create patents and innovative projectsList item 3We focus on creating innovative patents and designs that have a significant impact on sports and health. We want to push the boundaries of innovation and create solutions that are functional and sustainable.
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Promote awareness and adoptionList item 4We are committed to educating the public and industry professionals on the latest technological advances in sensors and artificial intelligence. We want to raise awareness and promote the adoption of innovative solutions to improve people's lives through sport and health.
Our Headquarters
Italy
Via Carlo Calvi di Coenzo, 12, 42124 Reggio Emilia (RE)
Swiss
Via Longhena, 24, 6817 Maroggia
Spain
NEXT OPENING
MedSport.Tech Group SRL | VAT number: 02919520359 | PEC: onemed@legalmail.it | REA number: RE - 324830 | 39 0522 704831 | Via Carlo Calvi di Coenzo 12, 42124 Reggio Emilia (RE)
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